Overview:
RiffRaff is a fictional guitar accessory brand. Their audience is preexisting guitar players from all skill levels. The design style is friendly and fun, with a new-age funk aesthetic. The design of the packaging of each product themselves reflects the product's form or function.
String Packaging
Here the string packaging is directly inspired by each instrument the strings are for. Acoustic strings with an acoustic sound hole, electric strings with the three bridge pickups, and bass strings with the iconic split pickups. These differences allow all the products in similar categories to remain the same colors but still be individually recognizable and differentiated by consumers.
Acoustic Guitar String
Electric Guitar Strings
Electric Bass Strings
Acoustic Guitar Strings Back
Electric Guitar Strings Back
Electric Bass Strings Back
Strap Packaging
Here the box for guitar straps follows the same rule as the strings. Having its own color for the individual product type, and the brown band around the box reflects the strap's own form as well.
Guitar Strap Box Front
Guitar Strap Box Back
Pick Tin and Oil Bottle Stickers
These label stickers follow the previously established rules. The pick tin depicts guitar picks on the top, and the fretboard oil has a simplified representation of the fretboard of a guitar.
Pick Tin Label Sticker
Conditioner Bottle Sticker
Endcap Display
