Overview:
Trakz is a web app used by directors, managers, and support staff at race tracks to manage and schedule workers who will be punching the mutuel tickets (bets) on site during the day of races. The goal of this project was to create a logo and start a simplified brand identity for the company to move forward with.
Logo
The logo was inspired by the first turn, also known as the clubhouse turn, of a race track. Cutting off the first bend of the track allows the image to take the form of the letter T. This allows the connection to the brand while keeping its iconic and easily recognizable shape drawing its connection to horse racing.
Primary Logo
Secondary Logo
Login Page
Two Site Page Variations
Business Handouts and Marketing Items
